CHILDE HASSAM: Allies Day, May 1917, c. 1917

One month after the United States officially entered the First World War, the city of New York festooned Fifth Avenue with flags. As a welcoming gesture to the British and French war commissioners, the Stars and Stripes hung alongside the Union Jack and the French tricolor to create a patriotic pattern of red, white, and blue. Childe Hassam, an American of British descent who had studied and worked in Paris, took personal pride in the new military alliance.

Allies Day, May 1917 is not Hassam’s only flag painting, but it quickly became (and has remained) the most famous of the ensemble. Hassam began the series in 1916, when thousands of Americans demonstrated support for the Allied cause by marching up Fifth Avenue in the Preparedness Parade. Moved by this and other war-related ceremonies, he eventually produced some thirty views of New York streets bedecked in banners. Because Hassam was influenced by French Impressionism, he was naturally drawn to the sun-struck spectacle of those colorful, celebratory occasions. But the flag paintings transcend the pageantry to express Hassam’s conviction about the moral and financial supremacy of the United States.

Allies Day, May 1917, by Chile Hassam, c. 1917

Although it may appear as casual as a snapshot, Allies Day is meticulously composed. To paint it, Hassam set up his easel on the balcony of a building at the corner of Fifth Avenue and Fiftysecond Street, which allowed a view of springtime foliage north toward Central Park. Flags are everywhere, but they cluster on the right and bottom edges of the canvas, making a colorful frame for the buildings lining the west side of the avenue. In the immediate foreground the emblems of the Allied nations hang neatly in a row (the Union Jack appears on the Red Ensign, the unofficial flag of Canada) to establish the theme that Hassam varies and repeats. With different patterns but matching colors, the flags represent the harmony of three nations joined in a single cause—“the Fight for democracy,” as Hassam himself defined his painting’s significance. But in this flurry of symbolic meaning, only one banner hangs entirely clear of other flags and flagpoles. Hassam’s contemporaries would have instantly recognized his purpose in placing the Stars and Stripes at the pinnacle of the composition, set against a cloudless sky.

If Allies Day portrays a historic occasion and symbolizes the nationalistic temper of the times, it also offers a telling description of landmarks on Fifth Avenue, known at the time as Millionaire’s Row. The façades are all bathed in morning sunlight, but the brightest façade in the row, Saint Thomas Church, is also the newest, constructed in the Gothic-revival style and consecrated only the year before this work was painted. Beyond it stands the University Club, recalling a Renaissance palazzo, beside an expensive hotel called the Gotham (now the Peninsula). Next to it, just barely visible, is the sloping façade of the Fifth Avenue Presbyterian Church. Many of the flags point toward these buildings as if to identify them as the subject of the picture; all served the richest, most prominent members of New York society, linking them to the nation’s prosperity. Hassam may have featured the two ecclesiastic structures— particularly Saint Thomas, which gleams in the sunlight—in order to suggest that the new alliance of the United States with the Old World nations of Britain and France had even won divine approval.

As Hassam’s most patriotic picture, Allies Day, May 1917 became instantly famous through the sale of color reproductions to benefit the war effort. The flag paintings were exhibited
together for the first time four days after the armistice was declared in November 1918, to document the story of the American entry into the Great War and to commemorate its
victorious conclusion.

February 14, 2012 PowerPoint CHILDE HASSAM allies Day May 1917

Have a great week!  -Mrs. S

“You are the light of the world.  A city that is set on a hill cannot be hidden.  Nor do they light a lamp and put it under a basket, but on a lampstand, and it gives light to all who are in the house.  Let you light so shine before men, that they may see your good works and glorify your Father in heaven.”     Matthew5:14 – 16



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